Fundamentals of Customer-Focused Management: Competing Through Service

by Joby John

Customer-orientation, customer-centricity, and customer relationship management (CRM) are not new concepts or practices. But information technology has unleashed tremendous opportunities in dealing with a customer and in creating value to the customer. And yet the majority of CRM investments and initiatives fail because firms do not have the appropriate orientation to serving the customer. The principal aim of this book is to get the reader to...

• Format: Hardcover
• Language: English
• ISBN: 156720564X
• ISBN13: 9781567205640
• Release Date: December 2003
• Publisher: Praeger
• Length: 240 Pages
• Weight: 1.08 lbs.
• Dimensions: 0.9" x 6.1" x 9.5"