The fundamentals of creative design

By Paul Harris, Gavin Ambrose, Gavin D.T. Ambrose

Discusses the creative process in terms of brief, process and result. Each process is accompanied by detailed diagrammatic explanation, associated theories, and historical context. The text is supported by case studies from contemporary designers and practitioners, with insights from the creatives involved. Creative design, the book argues, is in something of a golden period. With so much design vying for consumers' attention, getting noticed in the visual morass and quickly creating a good impression is becoming increasingly difficult. This book provides a solid grasp of the creative design fundamentals that are necessary to produce effective and eye-catching designs.

• Format: Paperback
• Language: English
• ISBN: 2940373477
• ISBN13: 9782940373475
• Release Date: November 2003
• Publisher: AVA Publishing
• Length: 175 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.8" x 7.9" x 9.0"

Customer Reviews

Good Stuff

I am currently a design student and thoroughly enjoyed this book. I was particularly interested because it had some examples from Asterik Studios, a firm in Seattle, but found that there are many inspiring pieces within the book.