Fundamentals for Becoming a Successful Entrepreneur: From Business Idea to Launch and Management

by Malin Brannback and Alan Carsrud

Book Overview

This is the complete, up-to-date guide to creating a successful new venture. Using real-life examples, it helps you assemble every piece of the puzzle: you, your team, your opportunity, your business concept and revenue model, your resources, and your successful launch, execution, and growth.

The authors illuminate entrepreneurial mindsets, motivation, attitudes, and leadership, and cover the entire process of starting a company, from idea...

• Format: Hardcover
• Language: English
• ISBN: 013396681X
• ISBN13: 9780133966817
• Release Date: November 2015
• Publisher: Pearson FT Press
• Length: 288 Pages
• Weight: 2.20 lbs.
• Dimensions: 1.2" x 6.1" x 9.1"