Fund Raising and Public Relations: A Critical Analysis

by Kathleen S. Kelly

Book Overview

This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has produced one of the few critical studies on fund raising, challenging current perspectives and employing...

• Format: Hardcover
• Language: English
• ISBN: 0805809430
• ISBN13: 9780805809435
• Release Date: April 1991
• Publisher: Routledge
• Length: 552 Pages
• Weight: 2.30 lbs.
• Dimensions: 1.4" x 6.5" x 9.3"