"Informative and entertaining...Rogers is a seasoned raconteur, unreeling an eons-spanning tale with skill." --Wall Street Journal A lively account of our age-old quest for brighter colors, which changed the way we see the world, from the best-selling author of Proof: The Science of Booze From kelly green to millennial pink, our world is graced with a richness of colors. But our human-made colors haven't...