Fud: The 37 Power Tactics of Fear, Uncertainty, and Doubt

by William Lidwell

Learn the dark secrets of social engineering How did IBM decimate its competitors in the 1970s? Why do politicians always go negative, when nobody likes negative campaigning? How can leaders unite and rally people to solve the most intractable problems with virtual certainty? One word: FUD. FUD (Fear, Uncertainty, Doubt) demystifies the practices used by those in power--advertisers, lobbyists, pundits, politicians, and others--to covertly shape our...

• Format: Hardcover
• Language: English
• ISBN: 0470598867
• ISBN13: 9780470598863
• Release Date: May 2020
• Publisher: Wiley
• Length: 304 Pages