Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation

by Cornelius Herstatt and Aditi Ramdorai

Introduction.- Bottom of the Pyramid Concept: Taking Stock.- Disruptive Innovations Theory.- Methodology and Research Process.- Study 1: BOP as a Source for Disruptive Innovations.- Study 2: Lessons from GE Healthcare: How Incumbents Can Systematically Create Disruptive Innovations.- Study 3: Lessons from Tata: How Leadership Can Drive Disruptive Innovations.- Addendum: Linking Paradox Resolution and Disruptive Innovations for the Bottom of the Pyramid Markets.- Discussion of Findings and Conclusion.- Appendix.

• Format: Paperback
• Language: English
• ISBN: 331936796X
• ISBN13: 9783319367965
• Release Date: October 2016
• Publisher: Springer
• Length: 168 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"