Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation

by Aditi Ramdorai and Cornelius Herstatt

Introduction.- Bottom of the Pyramid Concept: Taking Stock.- Disruptive Innovations Theory.- Methodology and Research Process.- Study 1: BOP as a Source for Disruptive Innovations.- Study 2: Lessons from GE Healthcare: How Incumbents Can Systematically Create Disruptive Innovations.- Study 3: Lessons from Tata: How Leadership Can Drive Disruptive Innovations.- Addendum: Linking Paradox Resolution and Disruptive Innovations for the Bottom of the Pyramid...

• Format: Hardcover
• Language: English
• ISBN: 3319163353
• ISBN13: 9783319163352
• Release Date: May 2015
• Publisher: Springer
• Length: 168 Pages
• Weight: 0.97 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"