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Frugal Innovation and the New Product Developme...
Edition Description
This book explores the new product development process of firms developing frugal innovation for the base-of-the-pyramid (BOP) markets in developing countries. Frugal innovations are products characterised by an affordable price-point, durability, usability and core functionalities...
Edition Details
Format:Hardcover
Language:English
ISBN:0367029316
Format: Hardcover
Condition:
$
180.00
50 Available
Frugal Innovation and the New Product Developme...
Edition Description
This book explores the new product development process of firms developing frugal innovation for the base-of-the-pyramid (BOP) markets in developing countries. Frugal innovations are products characterised by an affordable price-point, durability, usability and core functionalities...
Edition Details
Format:Paperback
Language:English
ISBN:036766268X
Format: Paperback
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