Frugal Innovation and the New Product Development Process: Insights from Indonesia

by Cheree Topple, Jerome D Donovan, Stephanie B M Cadeddu, et al.

Book Overview

This book explores the new product development process of firms developing frugal innovation for the base-of-the-pyramid (BOP) markets in developing countries. Frugal innovations are products characterised by an affordable price-point, durability, usability and core functionalities that are highly adapted to BOP consumers' needs. Frugal products have the potential to drive the development progress and living standards of low-income consumers.

With...

• Format: Hardcover
• Language: English
• ISBN: 0367029316
• ISBN13: 9780367029319
• Release Date: January 2019
• Publisher: Routledge
• Length: 270 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"