Front-Line Customer Service: 15 Keys to Customer Satisfaction

by Clay Carr

Book Overview

Provides valuable advice for small- to medium-sized businesses on how to turn unhappy buyers into dedicated customers. Based on eleven tactical principles (e.g., you don't sell products or services, or even benefits--you sell value), it shows how managers of these businesses can to turn their greatest asset--contact with the customer--to their best advantage. Discusses the basics of customer psychology and explains in detail what ''value'' means to...

• Format: Hardcover
• Language: English
• ISBN: 0471516163
• ISBN13: 9780471516163
• Release Date: March 1990
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.0" x 6.4" x 9.6"