Told through his journals, from the arena recounts Michael Dwyer's marathon entrepreneurial journey with Pigsback.com, starting at the height of the dot-com boom in late 1999, going on to pursue international ambitions in Britain and North America, facing a myriad of unforeseen shocks along the way.
The journals tell the entrepreneur's business and personal highs and lows, persisting on a wing and a prayer, reinventing time and again until...