From Selling to Co-Creating

by Régis Lemmens, Bill Donaldson, Javier Marcos, et al.

A groundbreaking book that identifies the current and future trends in sales, based on more than one hundred interviews with senior sales executives and sales experts from the corporate industry and academia across central Europe, the United Kingdom, and the United States. This book poses the question: What if there was a way that sales forces could help their organization to stay ahead of the competition and innovate? Many organizations featured...

• Format: Paperback
• Language: English
• ISBN: 9063693516
• ISBN13: 9789063693510
• Release Date: September 2014
• Publisher: Bis Publishers
• Length: 255 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.8" x 8.3" x 8.2"