From Old Quebec to La Belle Province: Tourism Promotion, Travel Writing, and National Identities, 1920-1967 Volume 34

by Nicole Neatby

Tourism promoters strive to brand their destinations in anticipation of what they think travellers hope to experience. In turn, travel writers react in part to destinations in line with their expectations. While several scholars have documented such patterns elsewhere, these have remained understudied in the case of Quebec despite the frequency with which the province was branded and rebranded and its status as a major North American travel destination...

• Format: Paperback
• Language: English
• ISBN: 0773554963
• ISBN13: 9780773554962
• Release Date: November 2018
• Publisher: McGill-Queen's University Press
• Length: 360 Pages