From Mind to Market: Reinventing the Retail Supply Chain

by Roger D. Blackwell

"Anyone in business today who hopes to be in business tomorrow needs to understand the rules of the new marketplace," says Roger Blackwell, one of the most sought-after authorities on consumer behavior and marketing. The traditional approach to retailing, beginning at the point of manufacture and ending with the sale to the consumer, is out of date and unrealistic. "In an ultracompetitive marketplace, manufacturers can no longer dictate what consumers...

• Format: Hardcover
• Language: English
• ISBN: 0887308333
• ISBN13: 9780887308338
• Release Date: October 1997
• Publisher: Harper Business
• Length: 272 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.9" x 6.1" x 9.3"

Customer Reviews

Brilliant Insights to Parties within Demand Chain

This book shows a lot of cases quoted from customer-centric winning retailers. These are very realistic and helpful information to the parties related to supply chain. The expression by "Do the right things right" means the desired and normal management style. However a lot of companies are difficult to do so. "From Mind to Market " leader challenges to do so. This is a major key success factor. Finally, the case of Manco moved me too much. Because their customer services are not to be assumed cost center, but to be invested proactively. This is extremely excellent concept. Most of the companies don't think it right.

Enlightening Read into the Retail Industry!

This has been a most gratifying read...only just finished reading all the valuable insights into how retailers have been reinventing themselves in the tight marketplaces and carved strong niches for themselves with the detailed database knowledge accrued from their existing and would-be customers. Amazing the lengths to which companies, especially the SMEs, go to garner a strong fellowship of loyal customer base.

A tour-de-force from one of marketing's most quoted authors

He's been there. That's the difference between Roger Blackwell and the rest. He's one of the most quoted marketing professors of all time and he's sat on the boards and consulted for some of the world's top companies. I saw Blackwell giving a presentation twenty-five years ago talking about the world we would live in today. From his prediciton of mobile telephones and palmtop computers, my notes from that day could have been written today - he didn't miss on one point. 'From Mind to Market' is a wonderfully insightful look at marketing in the digital age. Blackwell writes about the collection and analysis of customer information in a way that any expert will find appealing and any novice will find illuminating. This is a good read - a 'can't put it down' type of book. I particularly like the way Blackwell translates the latest scientific thoughts about retailing and marketing into easy to understand observations about marketing and management practice in some of the world's leading firms. Stories about the Limited, Banc One, Kinko's, Max and Erma's, Ford Taurus and others bring his exciting thoughts about marketing excellence to life. If you buy one book about marketing this year, buy this one. Prof Steven M Burgess Association of Marketers Professor University of the Witwatersrand Johannesburg, South Africa