From Local Champions to Global Masters: A Strategic Perspective on Managing Internationalization

by Nick Van Heck and Paul Verdin

Book Overview

Globalisation. What exactly does it mean for you? Drawing on their extensive experience of internationalisation and globalisation in practice, the authors focus on the obstacles faced by companies making the transition from local champions to global masters and provide a simple but structured framework to think about how it will affect your business. Examining the mistakes and successes of real companies the book links questions regarding if and how...

• Format: Hardcover
• Language: English
• ISBN: 0333947304
• ISBN13: 9780333947302
• Release Date: September 2001
• Publisher: Palgrave MacMillan
• Length: 208 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.7" x 6.6" x 9.4"