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Paperback From Idea to Profit: How to Market Innovative Products and Services Book

ISBN: 0749442190

ISBN13: 9780749442194

From Idea to Profit: How to Market Innovative Products and Services

The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs... This description may be from another edition of this product.

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Format: Paperback

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