From Idea to Profit: How to Market Innovative Products and Services

By Adam Jolly

The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749442190
• ISBN13: 9780749442194
• Release Date: March 2005
• Publisher: Kogan Page
• Length: 208 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.6" x 6.3" x 9.1"