From Great to Gone: Why FMCG Companies are Losing the Race for Customers

by Peter Lorange and Jimmi Rembiszewski

The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1138279390
• ISBN13: 9781138279391
• Release Date: November 2016
• Publisher: Routledge
• Length: 174 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.4" x 6.7" x 9.6"