From Fargo to the World of Brands: My Story So Far

by David A. Aaker

Book Overview

David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1587364956
• ISBN13: 9781587364952
• Release Date: November 2005
• Publisher: Wheatmark
• Length: 510 Pages
• Weight: 1.63 lbs.
• Dimensions: 1.1" x 6.0" x 9.0"

Customer Reviews

Great Book

On the surface, a light and fun book about growing up in the fifties and sixties, much like my parents, aunts and uncles and generally being pretty "square". Again much like my family....unless they aren't telling me something. Especially intersting because I know many of the characters (Dave is the Father of my very close friend.) Underneath that is fascinating insight into Dave's profession, which I knew very little about and his leading role in its evolvement. I Recommmend this book.