From Book to Bestseller: An Insider's Guide to Publicizing and Marketing Your Book!

by Penny C. Sansevieri

Book Overview

If you're an author, the brand new ?From Book to Bestseller?An Insider's Guide to Publicizing and Marketing Your Book? unlocks the door to the ?Publicity Kingdom.' This guide will help you discover... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1600370853
• ISBN13: 9781600370854
• Release Date: August 2006
• Publisher: Morgan James Publishing
• Length: 364 Pages
• Weight: 1.60 lbs.
• Dimensions: 0.9" x 5.6" x 8.5"

Customer Reviews

Reviewed by Barb Radmore

From Book to Bestseller is the full meal, from appetizer to dessert, on the art of marketing a book. Penny Sansevieri has written the definitive guide to the process of self promotion. If she does not cover it, you don't need to know it. With so many books being published every day (statistic used in the book is 195,000 a year) it is up to the author to find a way to make his book standout from the rest. It is especially true for authors that so not have paid media specialists working for them. This resource guide gives both debut and experienced authors the tools and information to be able to get the word out about their books. The lay out of the book is conducive to easily accessing and processing the information. Large type lets the reader focus on understanding the suggestions, well thought out, complete chapters and sections form a logical progression through all the different stages of promotion. It is extremely thorough in addressing the many facets of book marketing from creating a successful media and press kits, It includes the addresses and contact names for many for radio stations, associated press, reviewers, and tv (even Oprah). Web addresses that cover a wide assortment of needs are also listed throughout the book and under Helpful Web Sites. Her hints include such interesting information as the best time of year to pitch an idea, the best time of the week to have your book arrive at the reviewer's office and why mass emails are not a good idea. it is the strength of the book that it does cover such ideas that most authors will not have considered. It is truly specialized knowledge. For the simple cost of a book authors receive in depth information they can only get from a professional in the business of marketing and self promotion. Not a bad deal at all. Although this book was written with authors as the target audience it could also be helpful for anyone beginning to market a new product or or even a new business. Sansevieri has an insiders knowledge about the business of promotion that can be translated into PR for authors or entrepreneurs. (It is ironic that, with all her expertise, Ms Sanseviei would get her book to a review site she does not include in her book. Oh well- we can assume she will rectify that and add Front Street Reviews in future editions.)

Successful marketing

I found "From Book to Bestseller" to be extremely informative. I gleaned many useful tips to use in marketing my own book "The Death of Mammography," such as the idea of postcards in marketing, which I am currently utilizing. The chapter on media is very helpful, especially timing your pitch. I also made use of the plentiful names and addresses of press and television contacts. Overall, an excellent book for those authors (like me) who are publishing with a small press and want to get more involved in marketing their books successfully.

How to be your own publicist!

As a POD author I don't have the funds to hire a professional publicist and have been dreading the idea of promoting my own book with little or no assistance. Penny's book is like a how to manual on the first steps to publicizing a book. It contains things that a new writer (particularly a fiction writer) would never have thought were even available. There are other books out there that will perhaps describe in more detail one or a few of the areas covered in this book (in fact Penny even states up front that this book should be used more as a guide than absolute Bible), however Penny covers it all from a self-published author's perspective, after all, she's one herself! And not many experts in this area can say they understand that side of it. I highly recommend it and I am excited to get started on my own promotional campaign using Penny's advice. David Tucholski Author of The Good I Stand On www.thegoodistandon.com

Thanks for More Great Marketing Ideas

"From Book to Bookseller" is packed from one end of this book to the other with instantly useful, approachable, and do-able information for authors at all points on their promotional journey. The writing style of this book is very inviting without sacrificing a single bit of terrific content. [...]