From an Idea to Nike: How Marketing Made Nike a Global Success

by Lowey Bundy Sichol

Book Overview

From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.

Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic...

• Format: Paperback
• Language: English
• ISBN: 1328453634
• ISBN13: 9781328453631
• Release Date: February 2019
• Publisher: Clarion Books
• Length: 128 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.4" x 5.2" x 7.4"
• Age Range: 6 to 10 years
• Grade Range: Grades 1 to 5