Friction: How Passion Brands Are Built in the Age of Digital Distribution

By Jordan Berg and Jeff Rosenblum

Book Overview

Advertising is one of the world's most glamorised industries. Hundreds of books, movies and TV shows are devoted to it. It consumes billions of dollars a year. But it has a secret: it is so ineffective that it borders on scam. Research proves that almost 90% of traditional ads are ignored. Platforms like social media fare even worse. In fact, you have a better chance of surviving a plane crash than clicking on a banner ad. The authors of Friction give you insider access to this scam. Having worked on some of the industry's most innovative projects, they've seen what truly builds breakout brands.

• Format: Hardcover
• Language: English
• ISBN: 1576878368
• ISBN13: 9781576878361
• Release Date: May 2017
• Publisher: powerHouse Books
• Length: 240 Pages
• Weight: 2.28 lbs.
• Dimensions: 1.2" x 7.6" x 9.7"