Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

by Ken Auletta

Book Overview

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0008296995
• ISBN13: 9780008296995
• Release Date: January 2018
• Publisher: HARPER COLLINS
• Length: 368 Pages
• Weight: 0.97 lbs.
• Dimensions: 9.2" x 1.1" x 6.0"