Fraud Prevention in Online Digital Advertising

by Jeremy Kayne, Zhiang Wu, Haicheng Tao, et al.

The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline...

• Format: Paperback
• Language: English
• ISBN: 3319567926
• ISBN13: 9783319567921
• Release Date: June 2017
• Publisher: Springer
• Length: 54 Pages
• Weight: 0.24 lbs.
• Dimensions: 0.1" x 6.1" x 9.2"