Frank McKinney's Maverick Approach to Real Estate Success: How You Can Go from a $50,000 Fixer-Upper to a $100 Million Mansion

by Frank E. McKinney, Victoria St. George, Frank McKinney

Book Overview

Praise for Frank McKinney

"My neighbor, Frank McKinney, is certainly a maverick and a spiritually grounded young man. The oceanfront homes he builds here in Florida are magnificent and unique. More important, Frank's life and the contributions he makes to his community and the world illustrate how a successful businessman can do well while doing good. The principles in Frank McKinney's Maverick Approach to Real Estate Success represent a...

• Format: Paperback
• Language: English
• ISBN: 0471737151
• ISBN13: 9780471737155
• Release Date: December 2005
• Publisher: Wiley
• Length: 272 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.8" x 5.9" x 8.9"

Customer Reviews

A different approach with meticulous execution.

Mr. McKenney's credo has to be (to paraphrase Dan Kennedy about how to be successful in businss), "look at what all your competition is doing, and do the exact opposite". In addition to being a wonderful follow-up to McKinney's first book "Make It Big", this book gives a virtual roadmap of how to succeed in producing and selling anything, whether it be your own home or a $125 million spec luxury home (McKinney's current project). Those of us who have been around real estate for a few years know that most folks in the business have a couple of bad habits. (1) They are driven by their payday, not the customer's needs, and (2) there are few leaders; most follow the herd into the abyss. McKinney's philosophy is the opposite to the real estate norm. He demands you understand your customer, understand your property, and leave nothing to chance. In fact, this book is a great road map for succeeding in any business or in life. Now-if we can just get the big boys at Chrysler, Ford, and GM to read and understand McKinney's philosophy and execution, there may be an old-line domestic auto manufacturer left in the U.S. If you want improve your business (any type), buy the book new (to support McKinney's Caring House Foundation), and execute like he does.

Secrets of a Master Real Estate Investor and Artist

Frank McKinney reveals powerful success philosophies and proven real estate investment strategies that can be utilized by first time investors, such as myself, as well as experienced investors who desire to reach the next level of success. McKinney has made and continues to make his fortune in real estate -- it is not in selling books -- the proceeds from his books are donated to the Caring House Foundation which builds homes for the desperately homeless. When you see photographs of McKinney's Mansions in his book, you are looking at works of art. You wonder, how could someone design a home so beautiful, and could I ever do something like this? McKinney shares his proven techniques to upgrade properties (from small homes to mansions). You learn which areas to invest your money in to earn the greatest return --there is no guessing. It is my belief to always learn from the very best, and I'm a great fan of McKinney -- he is no doubt the very best! Through his books The Maverick Approach To Real Estate Success and Make It Big!, I have a sharp edge on the real estate market in my area. My first investment property is converting a colonial style home into a leased commercial office. The City Mayor commented that the landscaping that I created -- my artistic vision inspired from McKinney's Mansions-- was an improvement to the community. When you begin to employ the techniques that McKinney shares in his book, there will be something about how you create your properties that will be unique, a cut above the rest -- that your competition will not be able to originally produce. Why? It is because your mind has to be touched by a Master Real Estate Investor and Artist, Frank McKinney, to think above the competition.

Must Read for Realtors, Real Estate Investors & Homeowners ready to sell!!

Wow, McKinney overdelivers again! My copy of this book is dog-eared & marked up with a ton of highlights and underlines! I have been in real estate a long time & McKinney reveals never-before-heard marketing secrets & strategies in his Maverick book that will definitely help me stand out from the competition in marketing & selling my commercial and residential properties quickly. This is a MUST READ for Realtors, Investors and Homeowners who want to sell their properties quickly and put their best foot forward with prospective buyers. ALL of the outlined strategies and processes that McKinney uses to sell multi-million dollar homes can be used for 5- and 6-figure homes too. There is no difference except for the zeros! He goes into painstaking detail about what he does to prepare and market his mansions and even provides copies of internal documents & checklists his staff uses! This must read book is an awesome opportunity to learn from one of the best marketers (and real estate investors) of our day. Don't hesitate to buy this book now and study it carefully like a textbook. There are a ton of gems and words of wisdom in there that will make you refer to it over and over again! Reading this book is better than going to some expensive bootcamp or marketing seminar because we are learning from a guy who is a doer a million times over in so many ways! I also read his first book, Make It Big, several times, and strongly recommend that one too.

Roadmap to Success

In his second book FRANK MCKINNEY'S MAVERICK APPROACH TO REAL ESTATE McKinney provides a very clear and easy to follow roadmap of the steps he followed to reach the level of success his twenty year career in real estate has produced. There are no hidden agendas in this book. Frank McKinney is not a "get rich quick" guy. McKinney advocates a realistic approach that applied consistantly over time will produce positive results without the high potential for negative financial consequences found in most get rich quick books. McKinney is a highly credible, not only does he talk the talk, he walks the walk! Frank McKinney's income is from doing actual real estate transactions, all net proceeds from his book sales and related engagements benefit his Caring House Project Foundation charity. I am a highly experienced real estate investor and found a great deal of useful information in this book, yet it is written in a way that it will benefit the beginning investor as well.

Great Real Estate & Life Advice!

First, let me be clear that I am a huge fan of Frank Mckinney. Not only for the books he has written, but for the charity work he does for the homeless around the world. I received Frank's 2nd book just after the 1st of the year and couldn't put it down. I actually went back and read most of it a 2nd time before writing this review. It is easily the best real estate book I have read by far. It truly takes the reader from those first little $50,000 junk homes that Frank began his career with, to the new $100+ million home he is now plannning. I felt that this book had a tremendous amout of pratical application. Plenty of meat and substance. I now have the road map to get from my first investment deal to the million dollar home I want to do in the future. I strongly encourage you to read this great book and refer to it often.