Franco Sells Spain to America: Hollywood, Tourism and Public Relations as Postwar Spanish Soft Power

by Neal M. Rosendorf

Book Overview

Franco Sells Spain to America is a groundbreaking study of the Franco dictatorship's utilization of Hollywood film production in Spain, American middle-class tourism, and sophisticated public relations programs - including investing $7 million in constructing the most popular national pavilion at the 1964-65 New York World's Fair - in a determined effort to remake the Spanish dictatorship's post-World War II reputation in the US. It provides an entirely...

• Format: Hardcover
• Language: English
• ISBN: 1137299282
• ISBN13: 9781137299284
• Release Date: February 2014
• Publisher: Palgrave MacMillan
• Length: 267 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 5.6" x 8.6"