Franchising Globally: Innovation, Learning and Imitation

by Ilan Alon

Book Overview

PART I: FRANCHISING APPROACHES AND FRAMEWORKS Franchising In Emerging Markets; D.Welsh & C.Falbe Franchising as an Entrepreneurial Form of Business; M.Sardy Internationalization of Franchising; L.Ni &... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0230238289
• ISBN13: 9780230238282
• Release Date: March 2010
• Publisher: Palgrave MacMillan
• Length: 253 Pages
• Weight: 1.20 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"