Framing Production: Technology, Culture, and Change in the British Bicycle Industry

by Paul Rosen

The production of bicycles in Britain and the United States recently suffered severe setbacks. The renowned American Schwinn brand was downgraded to the mass market by its new owners following bankruptcy, and Britain's Raleigh came close to closure because of high debts and poor returns, saved only by a last-minute management buyout. In both cases, market share and credibility were lost to newer, more innovative firms, as well as to a recentering...

• Format: Paperback
• Language: English
• ISBN: 0262681706
• ISBN13: 9780262681704
• Release Date: March 2008
• Publisher: MIT Press
• Length: 224 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.5" x 6.0" x 8.8"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher