Frameworks for Market Strategy: European Edition

by Noel Capon and Frank Go

Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business.

To understand how marketing fits into the broader challenge of managing a business, Capon and Go address marketing management both at the business...

• Format: Hardcover
• Language: English
• ISBN: 1138889180
• ISBN13: 9781138889187
• Release Date: December 2016
• Publisher: Routledge
• Length: 632 Pages