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In recent years, scholars have argued that the ability of people to choose which channel they want to watch means that television news is just preaching to the choir, and doesn't change any minds. However, this book shows that the media still has an enormous direct impact... Read Full Overview

In recent years, scholars have argued that the ability of people to choose which channel they want to watch means that television news is just preaching to the choir, and doesn't change any minds. However, this book shows that the media still has an enormous direct impact... Read Full Overview