Foundations of Marketing

by Jonathan Groucutt

This contemporary introductory text explores the key areas of marketing within an international context. Moreover it seeks to expand the generic marketing mix from 7Ps to 10Ps with the inclusion of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1403903271
• ISBN13: 9781403903273
• Release Date: January 2005
• Publisher: Palgrave MacMillan
• Length: 400 Pages
• Weight: 1.84 lbs.
• Dimensions: 1.0" x 7.4" x 9.7"