Let one of the world's leading customer centricity experts, James Dodkins, guide you along the path towards true customer centricity in a book that will change the way you think about business forever. Anything great is built on solid foundations. That applies to buildings, the Coliseum, the Pyramids and the Taj Mahal. It applies to people, Martin Luther King, Mother Teresa and Nelson Mandela. This also applies to stories Cinderella, Lord of the Rings...