Foundation Marketing

by Terry O'Sullivan and Liz Hill

This is the core text for The Chartered Institute of Marketing foundation certificate in marketing. Attention is given to the specific elements of marketing covered on the CIM/CIE syllabus, and the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273655329
• ISBN13: 9780273655329
• Release Date: January 2003
• Publisher: Financial Times Prentice Hall (a Pearson Educ
• Length: 465 Pages