Fostering Local Entrepreneurship in a Multinational Enterprise

by Sara L McGaughey and Joe Amberg

Corporate entrepreneurship involves new business creation within established companies, the strategic renewal of existing business, and, ultimately, the search for sustainable competitive advantage in an increasingly globalised economy. Yet it remains elusive for many firms.

In a collaboration between a practitioner and academic, Joe J. Amberg and Sara L. McGaughey explore corporate entrepreneuring within a large conglomerate multinational...

• Format: Paperback
• Language: English
• ISBN: 0367350416
• ISBN13: 9780367350413
• Release Date: May 2019
• Publisher: Routledge
• Length: 170 Pages