Forms, Folds, and Sizes: All the Details Graphic Designers Need to Know But Can Never Find

by Poppy Evans

Forms, Folds & Sizes is the book that is always next to a designer's computer. Completely practical with only the most needed information, this book will provide designers with all the little details... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1592530540
• ISBN13: 9781592530540
• Release Date: May 2004
• Publisher: Rockport Publishers
• Length: 264 Pages
• Weight: 1.26 lbs.
• Dimensions: 0.8" x 6.0" x 8.3"

Customer Reviews

I for one am impressed.

As a freelance graphic and layout designer, I find myself asking why I didn't buy this book sooner (like while I was in college). The book covers many areas in depth that may not have sunk in while in school. What I really loved about the book, is there are a couple of sections on business reply mail standards, along with printed media barcode standards and measurements. Having this information in hand, certainly saves me from making any additional trips to the post office to double check that my work is within specs for BRM's. I certainly recommend this book for any graphics student, or as a quick reference source for active professionals library. Although I prefer "Pantone Guide to Communicating with Color" the CMYK processed color finder is a pretty decent color source/index for student projects.

Great tool for print novices and veterans

In a nutshell, I love it. Forms, Folds and Sizes provides all the basics facts and figures that designers and production staff need for developing and sending materials off to print. Don't remember exactly what a standard size is for an item....just look it up. Need a quick template for a pocket folder - flip to page 84. Want to know what type of paper will emboss the best...it's in here. With an extensive glossary of terms...you'll never be at a loss for words with your print vendor. If there's a designer, production person or recent art school grad in your life.....make this their next gift. There I said it and I'm glad.

Wonderful

A great little resource book for any designer...especially if you are moving into the freelance world. If you don't get this book, be sure and get yourself something like it! I found the section on folds and packaging sizes invaluable. The only thing I personally would have done without are the many, many pages of cymk color breakdowns. There are plenty of more detailed guides addressing color. Besides, you never REALLY know what your printed color will look like until you get a proof. Paper colors can vary slightly.

Discussions of type measures, postal standards, typography

Any graphic designer working with forms and folds or the written word will find Poppy Evans' Forms Fold Sizes a 'must' for properly designing everything from brochures and envelopes to laying out the written word. Here are informed and informative discussions of type measures, postal standards, typography - virtually everything needed to graphically translate the written word properly, whether it be to page, envelope, or folder. Forms Folds Sizes is an essential guide and strongly recommended for professional and academic Graphic Arts collections, as well as the publisher reference resource shelf.

It's all here, and it's portable!

I was so surprised by the content of this book. It contains so much information that you can and will use in your career. If I had to pick one book to take with me on a freelance gig, this would be it. Plus, the cover is spill-proof. Perfect for travel.