Forget All the Rules You Ever Learned about Graphic Design: Including the Ones in This Book

by Bob Gill

Bob Gill is a genius when it comes to graphic design, and this book is the proof of it. While this edition may be out of print, it would be a worthy addition to any personal or professional creative... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0823018636
• ISBN13: 9780823018635
• Release Date: April 1981
• Publisher: Watson-Guptill Publications
• Length: 168 Pages
• Weight: 1.95 lbs.

Customer Reviews

He's tough!!

I'm currently taking a class that Bob Gill is teaching, I'm looking forward to reading his book, I know just from knowing him that most likely it is a brilliant book, as the prior reviewer noted.

Unforgettable Classic

Bob Gill is a genius when it comes to graphic design, and this book is the proof of it. While this edition may be out of print, it would be a worthy addition to any personal or professional creative library. So if you don't own this book it's well worth the wait or extra fee.While the work presented here has a very dated 70's look to - that not what's important. The idea behind the work is that the graphic design communicates an idea. Each page in the book starts by giving you an "orginal problem" from a client - and then shows how Gill comes up with a solution to to not only solving the problem , but to redefine it. Gill uses a wide range of styles to solve his problems including plain typography, illustration and photography. His work is very clever, and is the opposite of people who just make pretty pictures.This book would also be great for a copywriter or anyone trying to understand creative communication. If you can't get your hands on this book, I would suggest "A Smile in the Mind" published by Phaidon, which includes many bits of work found in "Forget all the rules about graphic design". However I hope the publisher will do a reprint, because this book should be read by every student of graphic design.