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Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science, international business, and place marketing concepts to explore how Central Eastern European Countries compete for multinational... Read Full Overview

1. Firm Internationalisation and Investment Attraction: An Introduction to Foreign Direct Investment in Central-Eastern European Countries2. Place Marketing, Promotion and Investment Attraction3. Regional Product, Its Image and the Politics of Investment Attraction4. Regional... Read Full Overview