Foreign Direct Investment Inflows Into the South East European Media Market: Towards a Hybrid Business Model

by Zvezdan Vukanovi and Zvezdan Vukanovic

Book Overview

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the...

• Format: Paperback
• Language: English
• ISBN: 3319808281
• ISBN13: 9783319808284
• Release Date: May 2018
• Publisher: Springer
• Length: 202 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"