Foreign Advertising in China

by Jian Wang

Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and practice of advertising in China, dating back to the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0813818281
• ISBN13: 9780813818283
• Release Date: August 2000
• Publisher: Wiley-Blackwell
• Length: 176 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 6.2" x 9.3"