Fordlandia

by Eduardo Sguiglia

Book Overview

Fordlandia is a haunting, evocative novel, a mysterious, lyrical tale at whose core lies a tiny nugget of fact: In 1929, Henry Ford, presiding in flinty authority over his automobile empire, grew tired of the British monopoly on Brazilian rubber. So, with his signature hubris, Ford decided he would produce his own rubber, and set about colonizing the Amazon, ultimately investing millions and founding an entire city around his plantation. The name...

• Format: Hardcover
• Language: English
• ISBN: 0312265921
• ISBN13: 9780312265922
• Release Date: September 2000
• Publisher: Thomas Dunne Books
• Length: 245 Pages
• Weight: 0.94 lbs.
• Dimensions: 0.9" x 5.8" x 8.6"

Customer Reviews

Perfect novel if you're interested in BUSINESS!

This historical novel is fascinating on a lot of levels, but especially for anyone interested in business. It can be read as a cautionary tale of corporate hubris, of ego mania, and the business failure to which that can lead. Such an original book. Couldn't put it down.

Fascinating Historical Fiction

If you find bold business endeavors fascinating, and you're intrigued by the colossal mistakes of one of the 20th century's greatest entrepreneur, then I must recommend this book. FORDLANDIA is based on the true story of Henry Ford's ill-conceived and catastrophic decision to start his own rubber plantation in the jungles of Brazil. This has been the most fascinating and original novel I have read in a long time. The author, Eduardo Sguiglia, has a very clear and crisp form of writing that immerses you in a very different culture. I'm sure you'll enjoy this novel as well as learn plenty about the mistakes one of our greatest businessmen.