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Paperback Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers: 12 Essential Principles for Winning the War for Customers Book

ISBN: 0071427317

ISBN13: 9780071427319

Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers: 12 Essential Principles for Winning the War for Customers

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Format: Mass Market Paperback

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Book Overview

Battle-tested strategies for marketing your product or service to victory

Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential thinker's classic battle strategies specifically for today's marketing professionals by boiling down the classic The Art of War into "The Principles of the Marketing War," such as:

Organization of Intelligence: Know your market as well as you know yourself Economy of Force: Assess accurately where you employ your resources Simplicity: Even the simplest plans are difficult to execute

Each principle is followed by strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history. The book features real-life applications of Sun Tzu's theories drawn from some of the business world's most successful marketing campaigns.

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Rated 5 stars
Sun Tzu: Strategies for Marketing

Some of the wisest words for marketing professionals can be found in this book, not only because Gerald Michaelson' extensive studies but also by the fascinating framework he uses. Applying Sun Tzu's philosophy to marketing makes a lot of sense. Sun Tzu's the Art of War contains a great deal of wisdom applicable to marketing and Mr Michaelson illustrates this beautifully. Marketing professionals from all cultures will...

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