For the Win: How Game Thinking Can Revolutionize Your Business

by Kevin Werbach, Dan Hunter, Dan Hunter

Book Overview

Take your business to the next level--for the win

Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational...

• Format: Paperback
• Language: English
• ISBN: 1613630239
• ISBN13: 9781613630235
• Release Date: October 2012
• Publisher: Wharton Digital Press
• Length: 144 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.5" x 5.5" x 8.4"