For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations

by Ronn Torossian and Karen Kelly

Book Overview

It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive--and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release , Ronn Torossian reveals how public relations can do just that--while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating...

• Format: Hardcover
• Language: English
• ISBN: 1936661160
• ISBN13: 9781936661169
• Release Date: October 2011
• Publisher: Benbella Books
• Length: 288 Pages
• Weight: 1.00 lbs.
• Dimensions: 1.0" x 6.2" x 9.1"