The Big Ten . . . the SEC . . . the Final Four . . . sometimes it seems that American higher education is more about sports than studies. Not so, says this well-researched, evenhanded study of athletics in university life. Sports--particularly football--play a key role in defining institutions that might otherwise be indistinguishable and are an indispensable tool in building a sense of community on campus, as well as an important factor in mustering...