Football Goes East: Business, Culture and the People's Game in East Asia

by Wolfram Manzenreiter and John Horne

Book Overview

Global popular culture and big business have revolutionised the East in a generation. Football, Sport of the masses and now commercial super power, has travelled with this tide of change in the East in its own right.

The development of football as a major participatory sport in Japan, Korea and China makes it an ideal case study for analysis of the complex relationship between sport, culture, society and economy in the East. Football is...

• Format: Paperback
• Language: English
• ISBN: 041531898X
• ISBN13: 9780415318983
• Release Date: May 2004
• Publisher: Routledge
• Length: 284 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.2" x 9.1"