Foodservice Marketing for the '90s: How to Become the #1 Restaurant in Your Neighborhood

by Tom Feltenstein

Describes a total system for planning and executing restaurant and foodservice marketing, including marketing plans, strategies and tactics for restaurants, fast food outlets and other commercial businesses. There is also a glossary of marketing terms and tips on advertising.

• Format: Paperback
• Language: English
• ISBN: 0471575534
• ISBN13: 9780471575535
• Release Date: September 1992
• Publisher: Wiley
• Length: 272 Pages
• Weight: 1.25 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"