Food Advertising: Nature, Impact and Regulation

by Barrie Gunter

Book Overview

1.What are the Concerns about Food Advertising?.- 2.What is the Balance of Evidence for the Effects of Food Advertising?.- 3.What is the Potential for Exposure to Food Advertising?.- 4.Food Advertising: Informative, Misleading or Deceptive?.- 5.Does Food Advertising Influence People's Food Preferences?.- 6.Does Food Advertising Affect People's Health and Well-Being?.- 7.How Important are Other Factors in Understanding Consumers Responses to Food Promotion?.-...

• Format: Hardcover
• Language: English
• ISBN: 3319407058
• ISBN13: 9783319407050
• Release Date: November 2016
• Publisher: Palgrave MacMillan
• Length: 303 Pages
• Weight: 1.14 lbs.
• Dimensions: 0.9" x 6.1" x 8.6"