Focusing on the Customer: The Concept of the Customer Journey [German]

by Andreas Janson

Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universit?t Kassel (IBWL), Veranstaltung: Market Communication, Sprache: Deutsch, Abstract: The purchase decision process has been a topic of market research for many years. Until recently, this research has focused on the effect advertising has on customers as they choose a suitable product after consideration and comparison of various alternatives...

• Format: Paperback
• Language: German
• ISBN: 3656837406
• ISBN13: 9783656837404
• Release Date: November 2014
• Publisher: Grin Verlag
• Length: 26 Pages
• Weight: 0.10 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"