Focusing on premium brands: BMW's core strategy

by Johannes-Cornelius Adari, Pascale Taube, Henrik Thrane

Inhaltsangabe: Abstract: The word marketing is always appearing in most articles and books dealing with selling, the word has been watered down and in many cases lost its true value and sense. Most people mistakenly identify marketing with selling and promotion - but selling is only the tip of the marketing iceberg. It is simply one of several marketing functions, and often not the most important one. If the marketer does a good job of identifying...

• Format: Paperback
• Language: English
• ISBN: 3838681932
• ISBN13: 9783838681931
• Release Date: January 2004
• Publisher: Diplom.de
• Length: 72 Pages
• Weight: 0.23 lbs.
• Dimensions: 0.2" x 5.8" x 8.3"