Focus Groups: Theory and Practice

by David W. Stewart, Prem N. Shamdasani, Prem N Shamdasani, et al.

Book Overview

Group interviews are among the most common methods of research in the social sciences. Focus Groups: Theory and Practice, Second Edition provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory. The book examines every facet of focus group research, from selection and recruitment of group participants, to the selection of a moderator,...

• Format: Paperback
• Language: English
• ISBN: 076192583X
• ISBN13: 9780761925835
• Release Date: July 2006
• Publisher: Sage Publications, Inc
• Length: 200 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.5" x 5.0" x 8.0"

Customer Reviews

Focus Groups-Text

The order arrived in a very timely fashion. The book is a good overview of focus group methodology. Thank you.